Seedhouse

Seedhouse is a playful and vibrant packaging and branding project for a modern gardening startup. The goal was to create a brand experience that feels fresh, inviting, and a little bit whimsical—making plant care approachable for beginners and seasoned gardeners alike.

The visual identity centers on cheerful, overlapping geometric shapes in a garden-inspired palette of greens, warm oranges, soft yellows, and the occasional pop of purple or pink. These friendly forms echo the organic nature of plants and seeds while giving each design a unique, memorable personality.

Custom packaging for coffee grounds, tomato seeds, and flower seeds features playful motifs and clear, legible typography that feels welcoming and easy to read. Every element—from the “ready, set, grow!” note card to the sticker sheets—aims to delight and inform, encouraging recipients to start planting with a smile.

Besides the formalities, I thought that it was relevant to the climate crisis and rapid urbanization. The world could use more greenery and environment even in the cities. Seedhouse is like bringing a little bit of nature into your home.

Everything was created from scratch. From the idea to the design to photography to the physical product.

Note: This was also a passion project