Seedhouse

Seedhouse is a playful packaging and branding project for a modern gardening startup. My goal was to create a brand experience that feels fresh, inviting, and a little bit whimsical. The prompt was making plant-care approachable and fun, especially for beginners.

I made the theme still revolve around plants, but I wanted to add more personality and saturation to the usual green's and brown's.

The visual identity centers on cheerful, overlapping geometric shapes in a garden-inspired palette of greens, warm oranges and the occasional pop of purple or pink. These friendly designs add some personality to plants.

Custom packaging for coffee grounds, tomato seeds, and flower seeds features playful motifs and clear, legible typography that feels welcoming and easy to read. Every element—from the “ready, set, grow!” note card to the sticker sheets—aims to delight and inform, encouraging recipients to start planting with a smile.

Besides the formalities, I thought that it was relevant to the climate crisis and rapid urbanization. The world could use more greenery and environment even in the cities. Seedhouse is like bringing a little bit of nature into your home.

Everything was created from scratch. From the idea to the design to photography to the physical product.

Note: This was a passion project