Passivae

As the spearheader of Passivae's brand refresh, I aimed for the brand to standout from the bland and corporate feeling of most of the recruitment industry. While the initial brand wasn't going to be completely, I had a lot of input especially in the gradients, accent colors, and the translucent assets.

Creating minimalist yet high-impact designs was one of the challenges. There had to be enough negative space to keep it clean, but not too much that it was blank. The core colors continued to be purple, but blues and oranges were added as secondary colors.

Different collaterals include group chat display pictures, platform UI, social media posts, pitchdecks, documents, t-shirts, and email newsletters. As a SaaS company, the collaterals were mostly digital.